11 years, 6,000 agencies, 1.8m properties and a resonating message, “This is just the beginning”

Article by Kate Sunol Marketing Manager, Industry and Growth 19 July 2024

11 years ago we had the privilege of developing PropertyMe with a vision to support Property Managers to do their best work, unchained from the desk. Trailblazing as the first cloud-based trust accounting platform to provide freedom from desktops and costly servers, the heart of PropertyMe continues to be focused on empowering PMs to work flexibly and collaboratively, supported by the most feature-rich software available.

Freed from historic legacy software mindsets and acquisition add-ons, our vision led to innovation after innovation, trailblazing with features such as:

• Centralise communication allowing Property Managers to collaborate more effectively as a team and with their customers, building trust and transparency for our industry
• Contribute to a happier working environment for Property Managers day to day
• Develop features for tenants to self-service, reducing friction points and conflicts, allowing Property Managers to manage more properties with less stress (70% reported less stress in the workplace since using PropertyMe)
• Provide peace of mind for business owners knowing that their asset is securely housed in a well-developed, reliable and compliant platform 
• Introduce MePay, the industry’s first secure, transparent and free trust payment software

And if the past 11 years of success have demonstrated anything, it’s a commitment to push the boundaries, break the status quo and develop better ways of working. For us here at PropertyMe, it’s just the beginning.

Today as a company and a software platform, we continue to support agencies centralise their tech stack and scale with intention and ease, aligning our customer’s growth strategies with the tools to support their success.

In the first six months of 2024, we delivered a staggering five-feature lineup, full of highly requested features and ongoing refinements, finessing PropertyMe to deliver exactly what our industry wants and needs. With updates across Bills AI, the PropertyMe app for Tenants and Owners, Paperless Inspections, Rental Statics Reports and our latest Lease Renewals, the added value and efficiencies delivered across the past few months are staggering.

And the industry is responding with more enthusiasm than ever before. We are thrilled to welcome our 6,000th customer to PropertyMe, Opal Realty. After months of research, reviews and recommendations, Director Melissa Foggin found “It was clear to us if we wanted to grow as an agency that PropertyMe was the platform to be on.”

3,984km west of PropertyMe HQ, and 61km from Perth CBD, Opal Realty is a force to be reckoned with in their local market, growing from milestone to milestone of their own. Despite being on another cloud based platform, they soon found that they weren’t all built equal, and costly add-ons were needed for the software to keep up with their pace.

Hitting the ground running, the team at Opal Realty is well underway to benefit from the new features and benefits of PropertyMe, with Mel stating, “We have been overwhelmed with support and resources to transition with ease and set our team up for success.

“Some of the features our team are looking forward to are:

• Integrated email inbox — one dashboard and application all in one
• MePay
• Paperless Entry Inspections
• Tasks and Templates
• Document Management
• Inspection mapping

…Just to name a few.”

“What we want to achieve as an agency just isn’t possible without PropertyMe, they are a core part of our business growth strategy” — Melissa.

Chief Customer Officer of PropertyMe, Sarah Dawson attributes PropertyMe’s growth to a keen focus on the customer journey and how that is supported through the platform, reiterating, that there’s a reason more than 1 in 2 Property Managers use PropertyMe. 

“Ensuring that your tech stack aligns with your customer journey is crucial. During the discovery phase, our Territory Managers collaborate closely with prospects to identify optimal workflows that ensure future agency success. They invest time in understanding the client’s strategic plans, collaborating with operational teams, highlighting our unparalleled feature set, and ensuring readiness for success. The timing of Opal Realty’s discovery was opportune, coinciding with five significant feature releases this year, bolstering our confidence in delivering the transformative impact they seek.”

We are extremely honoured that over half of all Australian and New Zealand Property Managers use PropertyMe to manage over 1.8 million properties. We would like to take this opportunity to thank each and every customer as well as our Partners and Integrators who have joined us along the journey. We are proud to say that our platform is a collaboration of the greatest minds from our customers and industry, and is crafted with consideration of thoughtful feedback, ideas and insights. It is thanks to you that we have been able to create Australia and New Zealand’s #1 property management platform together.

We look forward to continuing to shape the future of property management together.