Moreleads.Morelistings.Morewins.

PropertyMe's Grow CRM helps real estate agents close more deals and manage clients with ease.

Grow CRM is a complete real estate CRM platform designed to help agents streamline lead management, automate follow-ups and deliver a standout experience from first enquiry to settlement.

The CRM designed to help you grow your leads, your brand and your business.

Revolutionising real estate with technology that works for you.

Your business doesn't just need a CRM, it needs a growth engine. PropertyMe's Grow CRM brings your CRM, website, marketing and mobile app into one connected experience, helping you work faster, win more listings and stay deeply in sync with your team. It helps you deliver better experience at every step.

Discover PropertyMe's Grow CRM:

  • The smarter way to connect, convert and grow
  • All your leads, clients and listings in one place
  • Automation of repetitive tasks and get time back
  • A showcase of your brand and properties beautifully
  • Full CRM and website integration
  • Flexible, modern and built with no lock-ins

Best product ever,
truly revolutionary.

Darren Barr

Exceeded expectations with
outstanding service delivery.

Belinda Fischer

The added AI assistant is so freaking sweet, Jas and I are saving so much time with it.

David Stewart

Everything your real estate agency needs to grow, in one powerful platform

Real estate
CRM

Grow your pipeline. Grow your performance.

Manage clients with ease through a single, intuitive CRM. Grow CRM helps you get more value from your database by bringing client management into one place and reducing manual work.

Your CRM, always
in your pocket

Grow on the go.

Keep your day moving. At opens, on the road or between stops, the mobile app gives you instant access to contacts, listings, enquiries and inspections. Stay connected, in perfect sync with your team in real time.

Real Estate
Websites

Grow your brand with a high-performance website.

Showcase your listings at their best, spark more enquiries and convert visitors into warm leads with seamless CRM + website integration. Every update syncs instantly to your CRM so your marketing stays consistent and your brand looks polished.

One platform to manage every lead, listing and client

See how easily you can scale your agency with flexible, future-ready workflows.

PropertyMe’s Grow CRM Features

Listing Management

Grow every campaign with clarity.

Manage your listings from appraisal to settlement with complete visibility and zero double-handling.

Listing management workflows help you track enquiries, schedule inspections, manage feedback, send vendor updates and move campaigns through each stage with confidence.

Organise Contacts and Activities

Grow stronger relationships with smarter organisation.

Everything stays in sync, tasks, notes, follow-ups and contacts, so your whole team is always on the same page.

A single contact view helps keep buyer, seller and vendor pipelines organised and visible.

Flexible Workflows

Build processes that adapt as you grow.

Create consistent, scalable workflows that match the way your agency works, not the other way around.

Automate prospecting, enquiry handling, appraisal follow-ups, buyer qualification and more.

Buyer Management

Grow your buyer pipeline with confidence.

No more digging through emails. Move more buyers from interest to offer with clear, organised tracking.

With everything in one buyer pipeline, it is easier to move quickly. Enquiries are captured automatically, inspection attendance is logged, and buyer activity is clear at a glance.

Owner Reporting

Grow trust through real-time transparency.

Online reporting keeps owners informed at each stage, creating a clearer and more transparent experience.

Deliver polished, consistent communication with automated activity summaries and campaign milestones.

Portal Pushing

Grow visibility with instant portal publishing.

Publish listings everywhere at once, without double-handling.

Send updates directly to major portals and your website with one action.

Inspection Bookings

Grow confidence at every inspection.

Increase buyer engagement with a smooth, trackable inspection booking experience from your website to your app.

Automated reminders reduce no-shows and give clearer reporting on buyer intent.

Marketing

Grow your brand with consistent, connected campaigns.

Plan, launch and track marketing activity directly from Grow CRM without jumping between tools.

Manage prospecting campaigns, nurture sequences, database communications and performance tracking in one place, keeping your brand visible and your pipeline active.

Trust Accounting

Grow with financial clarity and control.

Stay aligned between sales activity and financial records with connected trust accounting insights.

Track deposits, commissions and settlements with visibility across listings and transactions, reducing manual reconciliation and improving confidence at every stage.

Mobile Apps

Grow on the go with complete control.

Access listings, contacts, inspections and tasks wherever your day takes you.

Log notes, update activity, manage enquiries and trigger workflows instantly, so progress happens in real time, not when you are back at your desk.

Websites

Grow online with a site that works as hard as you do.

Turn your website into an active extension of your CRM, not just a digital brochure.

Website enquiries flow directly into Grow CRM, triggering workflows, capturing leads automatically and keeping every opportunity connected from first click to follow-up.

Ready to grow your agency with a CRM built for real estate?

How is Grow CRM different?

Growth doesn’t happen by standing still.
It happens when your systems move together.
When every contact, every listing, every conversation... pushes you forward.

With one view of the customer from first conversation to ongoing management
Grow creates a truly centralised customer experience.

This is Grow CRM.
The CRM built for real estate businesses that want momentum, not maintenance.

How a real estate CRM Works

A modern real estate CRM:

Enquiry

Captures every enquiry automatically.

Organisation

Organises contacts into buyers, sellers, vendors, landlords and prospects.

Tracking

Tracks interactions across phone, email, SMS and website forms.

Automation

Automates follow-ups (e.g. appraisal nurturing, inspection reminders, buyer qualification).

Opportunities

Drives more pipeline opportunities through consistent agent activity.

Vendor Management

Shows the status of each listing at every stage.

Status

Shows the status of each listing at every stage.

AI in real estate sales

Artificial intelligence now plays a major role in helping agents work faster and stay responsive. Grow CRM incorporates AI to:

  • Draft email replies
  • Summarise long enquiry threads
  • Suggest follow-up actions
  • Detect gaps in buyer or seller information
  • Keep your database clean and accurate

AI reduces admin load, gives agents more time to prospect and helps teams maintain consistent communication.

Common problems a CRM helps with

Without a CRM, agencies often run into the same issues, including:

  • Follow-ups getting missed
  • Limited visibility into buyer and seller activity
  • Information spread across multiple tools
  • Enquiries handled inconsistently
  • Vendor updates slipping through
  • Inspection feedback that’s hard to track
  • Appraisal opportunities being lost

Grow CRM brings these areas together with one system and repeatable workflows that remove friction from the process.

Ready to grow your agency with a CRM built for real estate?

Frequently asked questions about CRM

What is a real estate CRM?

A real estate CRM helps you manage leads, listings and client communication in one connected system.

How is Grow CRM different?

Grow CRM combines CRM, website, automation and mobility into one platform to reduce admin and increase conversion.

Can my team use it on mobile?

Yes. Agents can access contacts, listings and follow-up activity from mobile while staying synced with the office.

Does it support automation?

Yes. Grow CRM supports configurable follow-up workflows for appraisals, inspections and client nurture journeys.

Have more questions?

We can answer them for you!
Simply visit our Knowledge Base at any time.