Tenancy applications in Grow CRM

The entire leasing journey,
all in one platform: PropertyMe.

Leasing, end to end, in one platform. An attendee checking in at your OFI can seamlessly submit an application via ApplySafe. Your team evaluates all applicants in a single view and once an applicant is approved, a tenancy is automatically created in PropertyMe's Manage PM.

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“It's easy to use, all in the one platform which makes it a breeze, worth the change.”

— Investment Property Managers
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“Everything in one place… no longer running through 3 programs for one listing.”

— Direct Real Estate
The problem

Leasing has always meant juggling.

An application tool in one tab. Your CRM in another. Leasing software in a third. Your PM system in a fourth.
The same applicant details typed into every one, chasing missing documents in between.
That's double and triple handling: manual data entry, re-keying, and four products that don't talk to each other.

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Application tool

Separate product, separate login

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CRM

Contacts and listings, elsewhere

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Leasing software

Yet another tab to re-key into

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PM software

Details typed in a fourth time

One seamless platform

Applications, contacts and listings, all in one home.

ApplySafe lives inside Grow CRM, where applications already sit alongside your contacts and listings, then carries approved lease data through to Manage PM. No separate product bolted on the side.

  • Advertise the property

    A listing goes live in Grow CRM, alongside your contacts.

  • Tenants apply

    A guided, mobile-friendly form on any device.

  • Your team reviews

    Every application linked to the listing and contact record.

  • Approve → tenancy

    Approve the right applicant and the details carry through.

See it in action

Watch ApplySafe run end-to-end.

From an advertised listing to an approved tenancy, all inside PropertyMe.

How it works

Five steps, zero re-keying.

The whole journey from advertised listing to signed tenancy, without leaving PropertyMe.

  1. Advertise the property

    A listing goes live in Grow CRM and enquiries are captured against it, ready to invite applications.

  2. Tenant applies

    A clean, secure form filled step by step, documents uploaded as they go, saved to finish later.

  3. Applications land structured

    Each one arrives complete and already linked to the listing and the applicant's contact record.

  4. Compare & shortlist

    Open one view of every applicant for a property. Reference checks send and return themselves.

  5. Approve & open tenancy

    Approve your applicant and lease data flows to Manage PM to create the tenancy.

Customer stories

Simpler for tenants. Faster for Property Managers.

"We as an industry really made the applications process complicated for the tenants and really complex for us. But ApplySafe is a really easy platform to use and fill in.”

"You've got your property management software in Manage PM, you flick over to grow where you've got your CRM... it's a really easy switch in and out. So I would recommend the move!"

Michelle Rigg, General Manager, Rentwest Solutions

What ApplySafe does

Built for the way leasing actually runs.

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Guided
online form

Tenants apply on any device, step by step, uploading documents as they go — with save-and-resume so nothing is lost.

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Joint
applications

Couples and share houses apply as a single joint application, not a messy pile of separate ones to merge by hand.

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Automatic
reference checks

Requests fire off to rental, employment and personal referees on their own, and every reply lands back in Grow CRM.

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One view
per property

Every application is linked to its listing and contact record, so all applicants sit lined up to compare and shortlist.

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Reusable
applicant profile

Tenants build an ApplySafe profile once and reuse it, so every application after the first takes minutes.

Cloud connection

Straight into
Manage PM

Approve an applicant and their information and lease data carry through to create the tenancy — no separate sync product.

Better for both sides

A smoother experience for tenants.
Less swapping across tools for your team.

For tenants

  • Apply on any device through a clean, secure form
  • Pause and pick back up — save progress and finish later
  • Apply together as one for couples and share houses
  • Build a profile once, reuse it on the next property in minutes
  • An experience that reflects well on the agency and reduces drop-off

For your team

  • No manual data entry — applications arrive complete and structured
  • No chasing documents or re-keying the same details into four places
  • Reference checks that send and return on their own
  • All applicants for a property in one view, ready to compare
  • Approved details flow to Manage PM to open the tenancy
In their own words

Hear from our customers

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“It's easy to use, all in the one platform which makes it a breeze, worth the change.”

— Investment Property Managers
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“Everything in one place, much easier to manage inspections when onsite, onloading a listing is much easier as we are no longer running through 3 programs for one listing.”

— Direct Real Estate
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“If you are looking for a product that is less complicated and that saves some double entry this could be the software for you.”

— 4one4 Property Co
Frequently asked questions icon

Frequently asked questions on
ApplySafe

No. Applications are created, assessed and actioned inside PropertyMe. ApplySafe is built into Grow CRM, so there’s no third-party application product bolted on the side.
When you approve an applicant, their information and lease data sync from Grow CRM to Manage PM and create the new tenancy — no re-typing and no re-checking.
Yes. Joint applicants submit as a single application, so there’s no manual merging of separate forms.
Reference check emails go out automatically to rental, employment and personal referees, and the responses sync straight back into Grow CRM against the application.
ApplySafe is available on the Advanced plan for PropertyMe customers in Australia, from 21 October 2026. Book a demo and we’ll walk you through it for your agency.

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