With December right around the corner, it’ll be Christmas and New Year’s before you know it! This is a good chance to reach out to your clients to spread some holiday cheer and deepen your involvement with the community. After all, great communication is one of the key drivers of success as a property manager.
Here are three ways you can engage tenants and owners this Christmas:
1. Run a competition
Everyone loves a good competition whether it’s on social media, on your website or offline. It’s a great way to get the community involved and get your brand name out there. Plus, it doesn’t have to be expensive!
Here are some competition ideas for the taking:
Christmas cookie decorating competition: have entrants post photos of their Christmas cookies on Facebook or Instagram with a specific hashtag. Reward the top three entries. Similarly, you can run a Christmas home decorating competition or Christmas tree decorating competition.
12 days of Christmas challenge: encourage clients and potential clients to participate in a challenge to give back this Christmas, whether it’s through volunteering or performing random acts of kindness in the community. Have entrants post photos with short captions and pick a winner at the end. Be sure to incentivise the challenge internally so your staff are on board too!
Christmas colouring-in competition: whenever your tenants and owners come into the office during December, ask them if their children would be interested in participating in a colouring-in competition to win a small prize.
Gift wrapping for charity competition: this is another offline event that you can host in your office or at a local venue. After collecting some gifts for charity, you can host a gift wrapping competition. Reward the best gift wrapper and the speediest wrapper.
Competition prizes could include hampers, gift cards for Christmas shopping or groceries, Red Balloon experience vouchers, advent calendars and movie vouchers. Just make sure any competition you host adheres to these guidelines as you may require a permit. Additionally, any alcohol prizes must adhere to state guidelines.
2. Host a community event
Hosting an event is a great way to engage tenants, owners and members of the community this Christmas. Not only does it allow your clients and potential clients to interact with your staff and vice versa, but it also provides brand exposure and shows your support for the community.
You can host Christmas drinks or high tea, a Christmas charity drive or even walk a mile in heels for charity like Harcourts recently did. If you’re really feeling the silly season, you can even host an ugly sweater party or Secret Santa! The key is to get everyone involved in the spirit of the holiday and give back to the community.
Additionally, be sure to document the event on camera so you have plenty of content to cross-post on social media afterwards. Here are our top real estate video apps to help you out.
3. Send a greeting card
Go back to basics and send a simple greeting card to your tenants and owners expressing your gratitude for the past year and wishing them well for the year to come. This a great way to engage tenants and owners during the holiday period and show that you care.
If you opt to send physical cards, be sure to personalise the cards with client names and send them out at least week before Christmas so they arrive in advance.
However, if you don’t have the time or budget to send physical greeting cards, a personalised e-card or Christmas email is always a good idea.
Hopefully this blog post gave you some ideas on how you can engage tenants and owners this Christmas. You might also be interested in 25 Social Media Ideas to Win More Clients, 10 Incredibly Useful Tech Tools Every Real Estate Agent Needs and PropertyMe Reviews: Hear it from these Property Managers.
How do you engage tenants and owners during the holidays? Please let us know in the comments down below.