May 14th, 2021
4 key ways to keep your tenants happy and retain them long-term
It’s no secret that the rental market is a constantly evolving arena, with high competition for both prospective tenants and Property Managers. Therefore, it’s imperative to stand out from the thousands of listings online. This may all sound like a giant headache, with the most minute details making an impact on how your property is perceived. However, we’re here to take the guesswork away, and give you our top five tips to create a captivating listing.
Identifying your target market is the first step to ensuring you create a captivating listing. By taking the time to properly acknowledge the correct prospective tenants for your property, you can create a tailored and focused listing. For example, you wouldn’t list a six bedroom estate in the country, to singles who enjoy living in a metropolitan area. You can identify and understand your target market by using the suburb profile functions on both Realestate.com and Domain. The suburb profiles also allow you to take a deep dive into the lifestyles that your prospective tenants lead.
From there, you can use targeted language in the listing copy to entice the ideal tenant. Some of these words include:
Imagery makes all the difference when it comes to drawing the attention of prospective tenants. Similarly to humans, properties benefit from good lighting and flattering angles. If you can make the investment, we recommend you get your hands on a drone or camera stabilizer, and sharpen up your photography skills with a photography or drone course. This will improve your listing, whilst also cutting out the middleman. If learning how to make a camera fly isn’t your speed, don’t worry there are many other programs, such as BoxBrownie.com that can help elevate your photography. These programs use filters and editing to enhance the quality of your images. From intensifying the colours in a sunset to warming up the interior of a home, there is nothing editing can’t do to make a house look more inviting.
Social media is a powerful tool. When used correctly it can create heightened interest for your listing. It can seem overwhelming at times, however targeting measures are foolproof and accurate to ensure that your chosen target market is reached. With new platforms and trends popping up every day, social media can seem extremely overwhelming for a busy Property Manager. With so many different platforms and types of content, it can be hard to know where to start. Don’t stress! We’ve got some great tips to help you get started and stay on track. Firstly, by identifying and focusing on your target audience, you’ll be able to figure out exactly where and what to post. For example, launching your listing on Facebook would be wise if you’re looking to attract families, whereas Instagram would be preferable if you’re attracting young professionals. Within the Facebook Business Suite you can narrow these target markets down even further, to include their interests and location.
When using social media, there are two key things to be mindful of:
PropertyMe’s Listing feature allows you to post listings to multiple domains from a single dashboard, helping you save time and energy. The feature allows you to do all the behind-the-scenes work for your listing at the push of a button, so you can put the focus on the small details to really go the extra mile. Within the feature, you can create new listings, update their status as well as print and schedule open inspections. This reduces the margin for human error, and simplifies the listing process.
It’s no secret that humans run on emotion, in particular sentimental emotion. With over 95% of our purchases being made in our subconscious mind. Therefore, it’s imperative to make sure that your prospective clients connect with your listing and home itself. This can be done by selling a lifestyle that the target market hopes to attain in their new home.
In order to sell a story, you can:
Thanks for reading this blog all about creating a captivating rental listing! You might also be interested in:
Let us know your thoughts on our tips to creating a captivating rental listing by emailing [email protected].