The ultimate social media calendar for Australian agents 2023

Article by Sinead Clarke Marketing Specialist 11 January 2023

We’ve all seen the rise and prominence of social media over the last decade, being used today as an online commodity to achieve exposure and increase profit for businesses. Now, as much as we use social media in our daily lives when it comes to using it for marketing, it can seem overwhelming. When should I post? What should I post? Do I post on holidays? These are common questions we see thrown around like clouds of confusion and stress. 

However, using social media to promote your Property Management business doesn’t need to be an anxiety-inducing prospect. Instead, it allows you to gain insight into your clients, reach new prospective clients, and connect with your community on a deeper level. If you’re starting the social media game from ground zero we recommend taking a look at our guide to ace it here. Although, for those looking for a bit of structure to their already up-and-running feed, we’ve provided you with the ultimate social calendar for 2023. Acknowledging and posting on certain holidays can be a fun and interactive way to engage your audience and spice up your content!

January

1: New Year’s Day

1 – 31: Veganuary 

8 – 29: Australian Open in Melbourne

22: Lunar New Year (Year of the Rabbit)

26: Australia Day #AustraliaDay

28: Data Privacy Day #PrivacyAware

February

1 – 28: Feel Good February 

4: World Cancer Day 

7: Safe Internet Day

9: Pizza Day #NationalPizzaDay

11 – 13: Royal Hobart Regatta (TAS only)

14: Valentine’s Day #ValentinesDay #vday

17: Random Acts of Kindness Day

22: Teal Ribbon Day

22: Ash Wednesday25: Mardis Gras Parade in Sydney

March

1: World Compliment Day

3 – 11: Melbourne Fashion Festival (VIC only)

3 – 19: Enlighten Festival in Canberra #EnlightenFestival

3: Employee Appreciation Day #EmployeeAppreciationDay

5: Clean Up Australia Day

6: Labour Day (WA only)

8: International Women’s Day #ChooseToChallenge #IWD2022

13: Canberra Day (ACT only)

13: Labour Day (VIC and Tasmania only)

13: Adelaide Cup (SA only)

14: Eight Hours Day (TAS only)

15 – 19: World’s Greatest Shave

15– 21: Harmony Week

17: St Patrick’s Day #StPatricksDay

20: Interational Day of Happiness

21: REINSW WIRE Conference

22: World Water Day #Water2me

23: National Puppy Day #NationalPuppyDay

25: Earth Hour (8.30pm)

31 – 2:Australian Grand Prix (VIC only)

April

1: April Fools’ Day #AprilFoolsDay

6 – 17: Sydney Royal Easter Show

4 – 14: National Youth Week 

5 – 13: Passover

7: World Health Day

7: Good Friday

8: Easter Saturday

9: Easter Sunday

10: Easter Monday

22: Earth Day

22 – 20: Ramadan  

25: Anzac Day

May

1: Labour Day (QLD and NT only)

2: International Harry Potter Day

4: Star Wars Day #StarWarsDay #Maythe4thBeWithYou

5: Cinco De Mayo #CincoDeMayo

9 – 13: Australian Fashion Week

10: National Receptionist Day

14: Mother’s Day #MothersDay

16 – 21: National Volunteer Week

17: International Internet Day #InternetDay

19: Australia’s Biggest Morning Tea #BiggestMorningTea

26: National Sorry Day 

27 – 3: National Reconciliation Week

26 – 17: Vivid Festival in Sydney

28 – 29: AREC in the Gold Coast

29: Reconciliation Day (ACT only)

June

5: World Environment Day #WorldEnvironmentDay

5: Western Australia Day (WA only)

8: World Oceans Day 

12: King’s Birthday (National except QLD & WA)

12 – 18: Men’s Health Week

14: World Blood Donor Day

20: International Surfing Day #InternationalSurfingDay

21: World Music Day #WorldMusicDay

30: Social Media Day #SocialMediaDay #SMDay

30: End of Financial Year #EOFY

July

1 – 31: Dry July #DryJuly

2 – 9: NAIDOC Week

7: World Chocolate Day #WorldChocolateDay

17: World Emoji Day #WorldEmojiDay

28: Darwin Show Day (NT only)

22: National Property Managers Day 

31: National Tree Day #NationalTreeDay

August

7: Picnic Day (NT only)

13: City2Surf in Sydney

13: International Left-handers Day #LeftHandersDay

16: Ekka Wednesday (QLD only)

September

4: Father’s Day #FathersDay

5: International Day of Charity

11 – 13: The Property Congress

14: R U OK Day #RUOK

25: King’s Birthday (WA only)

30: AFL Grand Final Day

October

1: NRL Grand Final Day 

1: International Coffee Day #InternationalCoffeeDay

2: King’s Birthday (QLD only)

2: Labour Day (ACT, NSW & SA only)

4: World Animal Day #WorldAnimalDay

6: Royal Launceston Show (TAS only)

16: National Boss’ Day #BossDay

26: Royal Hobart Show (TAS only)

31: Halloween #Halloween

November

6: Recreation Day (TAS only)

7: Melbourne Cup Day

11: Remembrance Day 

24: Thank a Property Manager Day

26: National Cake Day #CakeDay

December

24: Christmas Eve

25: Christmas #Christmas #Xmas

26: Boxing Day

26: Proclamation Day (SA only)

31: New Year’s Eve #NYE

Let us know your thoughts on the ultimate 2023 social media calendar for Australian Real Estate Agents by emailing [email protected]