10 video apps you can use to market your properties in 2022

Article by Sinead Clarke Marketing Specialist 17 August 2022

Did you know that 78% of people watch online videos weekly and 55% view online videos daily? 

This just goes to show that videos have immense potential to attract people, generate enquiries and convert more leads. So, it’s no wonder why video media plays a crucial role in any business’s marketing strategy today.

As a Property Manager, you can also take full advantage of videos to better connect yourself with your target audience, promote your services and earn more clicks for your rental listings online.

That’s the beauty of today’s digital world. There’s a wide range of video apps and editing tools that are available online to assist you as you start to create and share more video content about properties, the value your services offer, client success stories and more.To guide you, here are some of the best free and low-cost video platforms you can use as a Property Manager:

1. Animoto

With various video templates and an intuitive user interface, Animoto is a video editing app that’s perfect for making enticing real estate videos. Its drag and drop feature allows anyone to produce high-quality video clips, video slideshows and customised web-based presentations.

Animoto also consists of a library of thousands of licensed tracks and stock photos, including captivating text effects and professional fonts to help you easily highlight the beauty of your homes. You can also use your own recording as a voice-over to explain key details.

Available on iOS and Android.

2. Ripl

Ripl empowers Property Managers like you to easily create, save, schedule and post real estate videos on all relevant social media sites. This platform also enables you to track engagement to measure performance.

With its over 1 million professional stock images and videos, including ready-to-go templates, you can make property listing videos, targeted video ads, collage videos and how-to guides for tenants and landlords in just a few clicks. 

Available on iOS and Android.

3. Splice

Splice is a free, intuitive video editing app for iPhone users. It offers the same features as iMovie but with more options for mixing and combining multiple clips. 

Splice’s range of clever features allows you to trim and crop footage, put in animations or transitions, add titles and synchronise audio tracks. 

Available on iOS.

4. Videoshop

From trimming clips and inserting transitions to adding filters, applying colour corrections and using slow motion, you can rely on Videoshop to get the job done.

Videoshop also enables you to export your real estate videos straight from the app, allowing you to strengthen your online presence and reach more clients on YouTube, Instagram, WhatsApp, Snapchat and TikTok.

Available on iOS and Android.

5. Magisto

Magisto creates videos like magic with its powerful artificial intelligence that analyses uploaded footage to detect faces, objects and speech, tracks motion and classifies several types of audio. It also automatically combines different elements of your footage, your chosen text and soundtracks to help you save more time and focus on effectively managing properties. 

In addition, Magisto serves as a video marketing platform with omnichannel distribution to Facebook, Instagram, WhatsApp, YouTube and Twitter. It also offers engagement analytics to provide valuable insights into your audience’s viewing behaviour.

Available on iOS and Android.

6. WeVideo

WeVideo makes creating videos easy for people like you who are always on the go. It allows you to edit on any device, giving you unlimited storage for your media.

It also has customisable templates, an expansive library of content and powerful video effects like a green screen. WeVideo also lets you manage brand assets like logos, fonts, and colours for brand consistency and cohesion.

Available on iOS and Android.

7. Promo

Promo is a trusted video marketing tool for real estate agents and Property Managers worldwide. It contains ready-made real estate templates that allow you to create property listing videos, open house announcements, market updates, real estate GIFs, real estate Facebook ads, client testimonials, industry tips and more.

With Promo, you can add your own logo, watermark, photos, audio files and videos. You’re also free to post your final output without having to worry about video licensing and copyright issues.

Available on iOS and Android.

8. Instagram Reels

With Instagram Reels, you can record and edit 15-second multi-clip videos that can be shared with the wider Instagram community.

Some features of Instagram Reels you can use to highlight properties include adding AR effects, inserting songs, aligning objects within your clips for seamless transitions and adjusting the speed of the video and audio.

9. YouTube Shorts

Since its launch in July 2021, YouTube Shorts has already accumulated over 5 trillion views. It enables you to record and edit property videos that are up to 60 seconds long.

YouTube Shorts also allows you to respond to comments, making it easy to connect with clients. On top of this, you can also earn money from your videos based on how well they perform.

Available on iOS and Android.

10. TikTok

It’s all the rage right now and TikTok videos are perfect for Property Managers. According to Cloudflare, TikTok has beat Google as the world’s most visited platform in 2021.

TikTok allows you to create short-form videos that can be sped up, slowed down or edited with a filter. You can also add sounds or background music before uploading the video on TikTok and other social media sites.

With TikTok, you can increase brand awareness by creating viral real estate videos.

Available on iOS and Android.

Are you ready to create your own property videos?

57% of customers believe that attractive and engaging videos make a huge impact on their purchase decision.

This is a great time to take advantage of creating videos not just to show your creativity, but to also attract more people and convince them to take action.

If you’re stuck for ideas, here are 10 videos every real estate agent should create.

Need more help in achieving property management success? Our team at PropertyMe are right by your side.

At PropertyMe, we make property management a simple and effortless process for all parties involved. PropertyMe helps you to convert more clients, stay compliant, increase efficiencies and provide a better service to your landlords.Our software is the most feature-rich cloud property management solution in Australia. With an easy-to-use interface, automated workflows, mobile app and simple client access, you’ll have everything you need to manage your properties with ease and keep your clients satisfied. Contact our product specialists to start your Onboarding Journey with PropertyMe today!