July 25th, 2017
12 ways to attract quality tenants
That’s why it’s crucial that you use video in your real estate marketing strategy. To help you out, we’ve come up with 10 essential real estate video marketing ideas:
In recent years, searches for how-to videos on Youtube have grown 70% year on year while list-style videos remain popular as they tap into our inherent desire to categorise information.
The key to great how-to or list-style videos is actionable insights. If you’re able to provide value to your viewers, they’re far more likely to view your agency in a favourable light and engage with you. In turn, this will establish you as an authority and keep your brand top of mind.
Property listing videos showcase a property and its surrounds to highlight its features and amenities. They also help sell the potential lifestyle the tenant or buyer could lead if they were to live in the property. As such, property videos must be appealing, engaging and memorable to leave a lasting impression and drive enquiries.
You can upload property listing videos to your website, social media and property listing websites such as Domain and Realestate.com.au. You can also create geo-targeted ads on Facebook to increase your reach, brand awareness and listing enquiries. Learn more about how to grow your property management business using Facebook.
After you’ve become more comfortable with property listing videos, you can even try something more creative to stand out from the crowd. Here’s a hilarious one that went viral!
When it comes to finding a property manager or real estate agent, prospects want to know that you’re trustworthy, communicative and professional. One of the best ways to convey this is by creating an agent profile video. Not only can cold prospects get a feel for who you are but warmer prospects can get to know you better as well.
Your agent profile video should include a quick, friendly introduction about who you are, how you can help your prospect and what sets you apart from other agents. Once you’ve created it, you can use it over and over again to promote yourself!
Behind-the-scenes videos are great real estate marketing assets as they help showcase your brand personality. They can be pre-recorded or broadcast in the moment using Snapchat, Facebook Live, Vine or Periscope to provide a casual sneak peek into the day-to-day operations of your agency.
Short, informal behind-the-scenes videos of your team setting up an open home and participating in community events can help humanise your brand and build trust. Meanwhile, behind-the-scenes videos of property photoshoots can help you showcase a property before it’s listed and build anticipation.
Testimonial videos from satisfied customers are powerful in many ways. Compared to text reviews, customer testimonial videos are much more engaging, personal and persuasive. Not only do they help pique the interest of prospects but they also help build your credibility by providing social proof.
Once you have a few customer testimonial videos, you can slice and dice them for your website, landing pages, emails, social media platforms and Google ads.
How do you feel about Blackburn after watching the above video?
Suburb profile videos help sell the lifestyle of a neighbourhood and allow prospective buyers and tenants to imagine what their life could look like if they were to live there. They also demonstrate your local expertise and can help build your reputation as a knowledgeable real estate agent.
You should include footage of local amenities like schools, restaurants and transportation. Additionally, it might be worth mentioning any interesting history, landmarks and attractions too.
Suburb profile videos appeal to both locals and those looking to relocate to the area so be sure to upload these videos to Youtube and Vimeo to increase your reach and make it easier to find on search engines such as Google and Yahoo.
If you’re already sharing market updates such as housing trends, property listings and insights with your database, you’ve already done half the work! Now all you have to do is convert those updates into succinct videos to further engage your prospects and clients.
You can also use market update videos to entice viewers to sign up for your email newsletters or follow you on social media. This way, you can increase your reach, drive more traffic to your website and further establish yourself as an authority in the real estate industry.
A no-brainer real estate video marketing idea is one that promotes your agency. Company profile videos are a great way to provide social proof and communicate your agency’s mission, services and achievements. Ray White Menai and Sutherland’s video (above) does this really well and even has a nifty montage of the properties they’ve sold at the end.
Alternatively, you can tell the story of how your real estate agency came about or showcase the people and personalities behind your agency. This is a great way to engage viewers, create a personal connection and build trust from the get-go.
Put yourself in the shoes of your clients and prospects. What questions do they have about the renting, buying and selling process? What information do they need before engaging with you or using your services?
All of these questions can be used to create handy question and answer videos to boost your presence on Youtube, Google and Yahoo. You can also embed them in blog posts, post them to social media, turn them into ads or create a series of emails to share with your database.
While just for fun videos aren’t technically essential real estate marketing videos, they can dramatically increase your brand awareness and showcase your brand personality when done right. They can be parodies of songs or movies, real estate comedy skits or any other creative concept you can think of.
The video above is a parody of Taylor Swift’s “Shake It Off” that has almost 30,000 views on Youtube. It has also been featured on websites like Inman and Realestate.com.au. Just think about all the free publicity and website traffic they must have landed with that one video!
Here are the top 10 essential real estate video marketing ideas:
10. How-to and list-style videos
9. Property listing videos
8. Agent profile videos
7. Behind-the-scenes videos
6. Customer testimonial videos
5. Suburb profile videos
4. Market update videos
3. Company profile videos
2. Question and answer videos
1. Just for fun videos
Hopefully this blog post on essential real estate video marketing ideas has given you some inspiration. To get you started, here are the Best Real Estate Video Apps of 2017 and 8 Video Creation Tips for Real Estate Agents.
If we missed something in 10 Essential Real Estate Video Marketing Ideas, leave a comment below to let us know.