October 29th, 2025
Australian residential property market now worth $12 trillion
Industry News
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PropertyMe’s CRM for real estate agents, Grow CRM, is built to help you grow faster, work smarter and deliver an experience that clients come back for. From the first enquiry to long-term management, everything connects in one powerful system that’s built for results.
Whether you’re in BDM, leasing or sales, this is the real estate CRM that helps you win more listings, close more deals and keep owners for life.
But what does our Grow CRM actually include? We’ve put together a wrap-up of some of the key features we think you’ll love.
Your growth engine on autopilot with Workflows
Workflows take the pesky admin out of business development. Access a ready-made library of templates designed for real estate that handle the routine work for you. Some of the most popular ones include enquiry replies, nurture sequences as well as inspection attendance and feedback.
Why you’ll love it: Your automations run quietly in the background and you never miss a follow-up.
The result: Every client feels looked after and more time invested on bringing in new business.
Turn inspections into instant results with Leasing and Inspection Bookings
One of the most hotly anticipated feature, Leasing and Inspection Bookings reduce manual work by automating tenant enquiries, inspection bookings and owner feedback in one connected flow. QR check-ins keep data accurate and live updates appear instantly in the Owner Portal, giving owners real-time visibility.
Why you’ll love it: A streamlined inspection process with fewer steps and no missed enquiries.
The result: A seamless leasing journey that gives owners every reason to stay with your agency.
See the whole story behind every client with Contact Management
Contact Management brings all your client details into one place across BDM, leasing and sales, giving you a clean, simple view of every interaction without jumping between systems.
Why you’ll love it: You can pick up any conversation with confidence because the context is always there.
The result: Deeper client connections that grow naturally over time.
Keep track of every step in a property’s journey with Property Lifecycle Management
Property Lifecycle Management gives you a clear, simple view of a property’s history so you can instantly understand what’s happened and what’s coming up. With everything in one place, you can move faster, avoid repeat work and jump on opportunities before your competitors.
Why you’ll love it: You get a real feel for where each property sits at a glance.
The result: A competitive edge for your agency and more opportunities to win new listings.
Reach the right people with Marketing
Marketing in Grow CRM gives you tools to create clean, modern email campaigns in minutes. Customisable email templates and your most used SMS and email messages live inside the CRM, ready to drop into targeted campaigns that keep your audience engaged.
Why you’ll love it: Campaigns are quick to build, easy to tailor and always feel like your brand.
The result: Clear, on-brand communication that clients remember you for.
Keep deals moving with less paperwork using Financials
Financials takes care of the admin behind your contracts and payments by pulling the details straight from your CRM. That means less manual entry, fewer mistakes and a much smoother process when you’re preparing sales advices, receipts, invoices or account sales. They’ll be ready to be sent to vendors, buyers or solicitors in no time.
Why you’ll love it: It cuts out the fiddly parts of the process and keeps everything accurate.
The result: A smoother path to settlement and happier clients at the finish line.
Ready to dive in?
Our real estate CRM gives your team the power to grow without the grind. Book a demo today to see how it can transform your agency
