Social media platforms like Facebook, Instagram, Twitter, LinkedIn, Youtube and Pinterest present endless opportunities for real estate agents to build trust, network, engage followers and generate leads.
But with 366 days (hello leap year!) in 2020, that’s a whole lot of content that you have to create across all your social media platforms. To help you out, we’ve put together the ultimate 2020 social media calendar for Australian real estate agents. It includes notable Australian events, public holidays, social media holidays and real estate conferences.
January
1: New Year’s Day
20 Jan - 2 Feb: Australian Open
25: Lunar New Year
25 - 27: Festival of Sails (VIC only)
26: Australia Day (use hashtag #AustraliaDay)
February
9: Pizza Day (use hashtag #NationalPizzaDay)
10: Royal Hobart Regatta (TAS only)
14: Valentine’s Day (use hashtags #ValentinesDay or #vday)
14 Feb - 1 Mar: Mardis Gras Festival in Sydney
17: Random Acts of Kindness Day
25: Shrove Tuesday or Pancake Day
25: Business Clean Up Day
26: Ash Wednesday
26: Launceston Cup (TAS only)
28 Feb - 15 Mar: Enlighten Festival in Canberra (use hashtag #EnlightenFestival)
29: Mardi Gras Parade in Sydney
March
1: Clean Up Australia Day
2: Labour Day (WA only)
4 - 14: Melbourne Fashion Festival (VIC only)
6: Employee Appreciation Day (use hashtag #EmployeeAppreciationDay)
8: International Women’s Day (use hashtag #EachForEqual and #IWD2020)
9: Canberra Day (ACT only)
9: Labour Day (VIC only)
9: Eight Hours Day (TAS only)
11 - 15: World's Greatest Shave
12 - 13: REIQ Summit in Brisbane
13 - 15: Australian Grand Prix (VIC only)
17: St Patrick’s Day (use hashtag #StPatricksDay)
20: re-edge in Melbourne
21: Harmony Day
22: World Water Day
22 - 23: PMC
24: REINSW WIRE Conference
26: PM Thrive in Hobart
27: PM Thrive in Launceston
28: Earth Hour
April
1: April Fools’ Day (use hashtag #AprilFoolsDay)
10: Good Friday
11: Easter Saturday
12: Easter Sunday
13: Easter Monday
19 - 25 Apr: National Volunteer Week
22: Earth Day
25: Anzac Day
May
1 - 7: Property Manager Mental Health Week (use hashtag #PMConversations)
4: Star Wars Day (use hashtags #StarWarsDay and #Maythe4thBeWithYou)
4: Labour Day (QLD only)
4: May Day (NT only)
5: Cinco De Mayo (use hashtag #CincoDeMayo)
10: Mother’s Day (use hashtag #MothersDay)
13: National Receptionist Day
2 May - 13 Jun: Vivid Festival in Sydney
17 - 18: RESE in Brisbane
27 May - 3 Jun: National Reconciliation Week
28: Australia's Biggest Morning Tea (use hashtag #BiggestMorningTea)
28: Hamburger Day (use hashtag #NationalHamburgerDay)
31 May - 1 Jun: AREC
June
1: Western Australia Day (WA only)
5: World Environment Day (use hashtag #WorldEnvironmentDay)
8: Queen's Birthday (National except QLD & WA)
14: World Blood Donor Day
14 - 20: Refugee Week
15 - 21: Men’s Health Week
20: International Surfing Day (use hashtag #ISD20)
21: World Music Day (use hashtag #WorldMusicDay)
30: Social Media Day (use hashtags #SocialMediaDay and #SMDay)
30: End of Financial Year (use hashtag #EOFY)
July
1 - 31: Dry July (use hashtag #DryJuly)
7: World Chocolate Day (use hashtag #WorldChocolateDay)
17: World Emoji Day (use hashtag #WorldEmojiDay)
22 - 24: PM Reach in Goldfields
24: Darwin Show Day (NT only)
31: Schools Tree Day
August
2: National Tree Day (use hashtag #NationalTreeDay)
3: Picnic Day (NT only)
8: City2Surf in Sydney
12: Ekka Wednesday (QLD only)
13: International Left-handers Day (use hashtag #LeftHandersDay)
17: RSPCA Cupcake Day (use hashtag #RSPCACupcakeDay)
September
6: Father’s Day (use hashtag #FathersDay)
10: R U OK Day (use hashtag #RUOK)
28: Queen's Birthday (WA only)
October
1: International Coffee Day (use hashtag #InternationalCoffeeDay)
4: World Animal Day (use hashtag #WorldAnimalDay)
5: Queen's Birthday (QLD only)
5: Labour Day (ACT, NSW & SA only)
8: Royal Launceston Show (TAS only)
15 - 16: PMLR in Geelong
16: National Boss’ Day (use hashtag #BossDay)
20: World Statistics Day (use hashtag #StatisticsDay)
22: Royal Hobart Show (TAS only)
29: International Internet Day (use hashtag #InternetDay)
31: Halloween (use hashtag #Halloween)
November
3: Melbourne Cup Day
26: National Cake Day (use hashtag #CakeDay)
December
25: Christmas (use hashtags #Christmas or #Xmas)
26: Boxing Day
31: New Year’s Eve (use hashtag #NYE)
Did you find this social media calendar for Australian real estate agents helpful? You might also be interested in 20 New Year’s Resolutions for Real Estate Agents and PropertyMe Customer Story: Ray White West End.
Let us know your thoughts on The Ultimate 2020 Social Media Calendar for Australian Real Estate Agents by emailing .
